Market reports

Most cold outreach gets ten seconds and a delete. A report gets opened, because it looks like something worth having before anyone has asked for anything back.

We build a custom report for your business and your market: sourced, cited, and branded to you. It works as authority, a door-opener, and an email list builder, all in one document.

See a free sample report →

Who it suits

Businesses that sell to other businesses, or to buyers who research before they call. Advisers, finance firms, trades suppliers, professional services. If your customers ask “who actually knows this market?”, a good report answers it before you do.

What you get

• A report on a question your customers care about, with every figure sourced and cited
• Your name, logo and colours on it, so it reads as yours
• A document you own and can keep using after we hand it over
• A short landing page or download form if you want it to collect email addresses

How we build it

• We talk first: your market, your customers and the question you want to be known for answering.
• We research and write it, checking every claim against its source.
• You review the draft and tell us what is wrong or missing.
• We design it in your brand and hand it over ready to send or publish.

How businesses use it

Attach it to an introduction email instead of a sales pitch. Offer it on your website in exchange for an email address. Send it to past clients as a reason to get back in touch. Leave it with a prospect after a first meeting.

A report opens conversations. It does not close them, and we do not promise a number of leads from it. Whether it earns its keep depends on who you send it to and how you follow up, which is why we plan that with you first. Our Journal post on market reports covers the thinking.

Part of a wider plan

A report works best next to a website that turns the people who read it into enquiries. See what we do on websites, search and follow-up.