What a tradie website should include.
A tap-to-call number, the areas you cover, proof of your work and a short quote form. Here is the checklist, and what to leave off.
People search for a tradie when something needs fixing or building. They want to know three things quickly: do you do this job, do you cover my area, and how do I reach you. This checklist covers what a tradie site needs to answer them.
A phone number that works with one tap
Most visitors arrive on a phone. Put your number at the top of every page and make it tap-to-call. If you work after hours or take emergency calls, say so next to the number.
What you do and where you do it
Say your trade, the main jobs you take and the suburbs or regions you cover in the first screen. “Electrician for homes and small businesses in Sydney’s inner west” beats a welcome message. If you do several types of work, give each its own page so people and search engines can find it.
Licence and insurance details
Show your licence number, any accreditations you hold and your insurance, as they appear on the documents. Use only what is true and current. It answers a question customers are already asking.
Photos of your own work
Real photos of finished jobs, taken on your phone, do more than stock images of smiling workers in hard hats. Add a line about the job: what it was and where. Ask the customer before you show their home.
Real reviews
Use reviews from actual customers who agreed to be quoted, with a first name and suburb. Do not invent them. If you have few, ask recent customers. Our review and referral follow-up shows one way to do that.
A short quote form
Ask for name, phone number and a line about the job. Every extra field loses some people. Say when you will reply, then reply. A fast reply often wins the job, which is why we set up an instant reply for the enquiries our sites bring in.
Fast and easy on a phone
Open the site on a phone over mobile data. If it is slow, cramped or hard to read, fix that before anything else. Large unoptimised photos are the usual cause.
Suburb pages, only when they are real
A page for each suburb can help you show up for local searches, but only if each page says something real: jobs you have done there, local conditions or council details. Pages that swap the suburb name in the same text do not help and can hurt.
Things to leave off
- Stock photos of people who do not work for you
- Auto-playing sliders and videos
- Long “about us” stories before the services
- Claims you cannot prove, such as “the best in Sydney”
- Pop-ups that cover the phone number
Check your listing too
Make sure your business name, number and address match across your site and your online listings. Customers often find you on a map first, then check your site.
Next step
See what we build on website design for tradies, read what these sites cost in how much a tradie website costs, or request a conversation about your own.