Content & email

Most businesses post when they remember to, and never follow up on the leads they already have. Both jobs go undone, and the leads that already showed interest go cold.

We run both as one system. Social posts that keep your name in front of the people who already know you, and email sequences that turn an enquiry into a booked job instead of a forgotten thread.

What this covers

• Regular social content, written and posted on your behalf
• Email sequences for new enquiries, quotes, and past clients
• A monthly growth report, so you see exactly what is working

Why email matters more than it looks

Someone who has already asked you for a quote is the warmest lead you will ever have. If they hear nothing for a week, they book someone else. A short, well-timed message after the enquiry, after the quote and after the job does more than another round of posting.

We write those messages in your voice and set them up so they go out without you having to remember. The steps are laid out on our follow-up pages: instant reply, follow-up sequence, quote chased and review and referral.

Why content keeps you in view

Most of the people who might hire you are not ready today. They remember whoever stayed in front of them. Regular, useful posts keep you in the running until they are ready, and they give your website and email something real to point to.

How it works

• We learn how your customers find you, what they ask and where enquiries go quiet.
• We draft the email sequences and a first run of posts for you to approve.
• Once approved, we post and send on your behalf each month.
• Each month you get a plain report on what went out and what came back.

What we need from you

A short conversation about your business, access to the accounts we post from, and a quick yes or no on drafts. We do not run paid advertising, and we do not promise results. We tell you what is working and what is not.

Read more in the Journal: content and email do different jobs and lead follow-up that does not slip.